Music videos in this specific genre are usually performance or narrative based. They are very simply made, and are mostly covers and remakes of original songs; for example, Boyce Avenue does covers by various artists and yet is on of the most famous indie singers.
The representation of indie artists and bands is not done as a showing off spree, there is no selling of body image, no aggression, no violence, the videos are very calm and simple. The artists are very casually dressed up- they don't have a heaps of make up on and it's more about how the artist is talking about his own story through the song.
For example, Boyce Avenue- A great big world
Only a few indie artists/ bands dress up formally for a music video even if the context of it isn't formal.
For example, FUN- We are young
The lighting for such music videos is mainly low-key but it also depends on what the mood of the song is. The mis-en-scene for most acoustic videos is generally a small self created studio or a big room etc. The hairstyles, clothing is very casually done- there is nothing specific to it while some artists may have their signature style, Ed Sheeran is known to be a red head with wavy hair.
The representation of these artists is very typical to what a normal audience could easily connect to.
The representation of these artists is very typical to what a normal audience could easily connect to.
When talking about representation, the idea is not only to keep the artist or band in focus but collectively discuss what is usually being represented in indie pop. For eg. representation of gender/women in indie pop music videos. Same goes with the race and class. it could be easily noted the band artists wearing hoodies and canvas shoes probably reflect a certain class and lifestyle. How stereotypical has that become?
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