After conducting the survey for the music video here is a summary of what responses we got:
Most of the people who took the survey were from the age group 16-25 and in my opinion these people would generally be attracted to the indie pop music. The most popular medium of viewing videos is obviously Youtube, it's extremely user friendly and has all the top hits on the main page which makes it easier for audiences to view.
After the survey we found out that watching music videos is still something general audiences do since due to technological convergence and the increase in digital technologies everything is so compact and readily available, audiences watch music videos using applications like youtube on their phones. There is easy access to technology.
Audiences prefer stories in order to understand the lyrics better and relate to them hence Narrative based music videos are popular.
Indie/ Contemporary pop happens to be a popular genre, 69% people have an idea of what it is. The survey shows that audiences are more into a lot of exposure to lifestyles, voyeuristic ideas and exotic locations. The third most liked element is the social messages passed on through music videos while graphic elements also seem to be important since nothing is complete without proper editing and graphics.
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