After making the first draft of the music video, our media teacher decided to hold a jury in order to have a third person analysis about what we had created. This not only gave us a clear- cut idea of what we have to improve but also what we can do to depict the meanings of every shot further.
My group members and I had worked together on such a scale for the first time and knew that there were flaws that had to be corrected at all costs. One major problem that the jury felt was of the performance of the music video; the lighting and camera shots were a big issue and hence that being a major flaw was taking over all the effort of the narrative as well. After discussing the good and bad parts of the video we came to a conclusion that we will have to do the performance again at all costs.
This was one of the shots from the first draft, and as it can be seen the lighting is very off and does not seem to appeal the audience at all even if the narrative makes sense. The continuity and flow of the music video was being hampered. Even though it was going to take some extra time and effort, we decided that we're going to conduct a re-shoot of the performance.
We were told to get performers with stronger expressions as the male vocalist seemed to be weaker in portraying the correct expressions needed according to the feel of the song- hence, we replaced him and the guitarist with performers who had already performed in real time and this added to making our music video stronger.
The jury was an important part as it helped us improve the overall outcome of the entire project, we knew what flaws we had to overcome in order to produce something that is going to attract the audience in the first look. The addition of the artistic shots to depict the meaning of the entire narrative were also a plus point added.
By Fatima Ali
My group members and I had worked together on such a scale for the first time and knew that there were flaws that had to be corrected at all costs. One major problem that the jury felt was of the performance of the music video; the lighting and camera shots were a big issue and hence that being a major flaw was taking over all the effort of the narrative as well. After discussing the good and bad parts of the video we came to a conclusion that we will have to do the performance again at all costs.
We were told to get performers with stronger expressions as the male vocalist seemed to be weaker in portraying the correct expressions needed according to the feel of the song- hence, we replaced him and the guitarist with performers who had already performed in real time and this added to making our music video stronger.
The jury was an important part as it helped us improve the overall outcome of the entire project, we knew what flaws we had to overcome in order to produce something that is going to attract the audience in the first look. The addition of the artistic shots to depict the meaning of the entire narrative were also a plus point added.
By Fatima Ali
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