A music video is a collaboration of different images and motion pictures. These images/ motions allow viewers to understand the embedded ideologies and thoughts in the songs. Music videos are made in order to promote an upcoming new album or an artist. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. Music videos can be defined as "Mute 3-minute movies".
Music videos use a wide range of styles of contemporary video making techniques, including animation, live action filming, documentaries, and non-narrative approaches such as abstract film.
There are three main types of music videos; Performance-based , Narrative-based and concept-based.
Performance based videos, as the name suggests refer to videos in which the artist performs- it is either live, studio recorded or at the artists own house/ surroundings. A great local example is of Coke Studio Pakistan.
Narrative based videos are different, they tell a story based on the lyrics for example, Handlebars by flobots. Its like a story with a musical background. There is no lip- synchronized singing.
The concept based videos only depict a certain issue or thoughts. Nowadays, record labels use a hybrid form of music videos because they interest audiences more, the most hybrid form of music video is performance- narrative.
Performance based videos, as the name suggests refer to videos in which the artist performs- it is either live, studio recorded or at the artists own house/ surroundings. A great local example is of Coke Studio Pakistan.
Narrative based videos are different, they tell a story based on the lyrics for example, Handlebars by flobots. Its like a story with a musical background. There is no lip- synchronized singing.
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