Music Video Theorists

A few theorists we learnt about for the production and creation of our music video are:

1. Sven E Carlsson:
     He believes that there are two categories that music videos fall into:

•      Performance
•      Conceptual

In the performance videos, the audiences are able to see the artist(s) singing/ dancing throughout the video. For example: Lady Gaga- Bad Romance. 

The conceptual videos are when the audience is watching things other than the artist throughout the video. For example: MIKA- Lollipop

2. Michael Shore concludes that music videos are recycled styles that contains an information overload and therefore contains views of adolescent male fantasies. Most videos contain elements of speed, power, girls and wealth. All this conveys into soft-core pornography with clichéd imagery.

3. Andrew Goodwin

Andrew Goodwin says that these theoretical conclusions are the basis of understanding music videos.

Cinematic genre 

Advertising

New forms of television

Visual art

“Electronic Wallpaper”

Dreams

Post-Modern Poetry

Metaphysical Poetry

“Semiotic Pornography”