On the third day of our production process, the performance of the music video was to be shot. The location for our video was the IB Performing Arts room within our own school, Learning Alliance. Having the location in our school made it easier for us since we did not have any specific permission issues and since our performers were from the school as well, there were no issues of accessibility.
The idea was to casually set up the room in a way that gives a feel of a studio, with props around and the instruments placed in front of the performers as shown:
The camera work for the music video shooting was done by Humble Awan and me. We had to make sure that a variety of shots were taken in order to be able to select specific shots according to the shot list we made inter-cutting through the narrative scenes. The mis-en-scene of the performance shoot felt in-sync with the narrative because of the expressions of the performers. With a variety of shots, we knew we had the margin of being able to edit out scenes that did not complement as well as they should have.
Our major weakness for the shoot was of the lighting, it could have been better especially for the photoshoot. Quick action had to be taken in order to make sure everything was completed on time and was done to perfection so it was decided that we could have an outdoor photoshoot for the digipak and website.
Before the actual performance shoot, we made the performers rehearse with the lyrics of the song so they know for sure when to start and how to go about it: During this, our guitarist missed out on his solo part but since we were rehearsing it, we knew we had a chance of perfecting the actual performance.
The performers followed a theme of wearing black and red clothes which are bold colours, this added up to the end result of our narrative in the way that we were showing strength and a hopeful society.
Overall, the music video shoot went extremely smooth, according to the plan but our greatest weakness was during the photoshoot when we weren't able to capture the ideas we had for the photoshoot due to which we decided to conduct it in an outdoor setting. Since we were representing an indie band, following the conventions we decided to make our performers look bold with their expressions. Our band represents the realistic middle class society with their ideology of not losing hope even in the toughest times.
A few images from the music video are shown below:
A few images from the music video are shown below:
The music video production experience was great, we learnt that not everything is as easy as it seems, encouraging us to work in a team and respecting opinions and ideas of fellow members as well. The total experience was great, we went through a couple of issues which were immediately catered to with different ideas and eventually, we were able to construct something solid.
By Fatima Ali (Me)
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